Content & Editorial | Social Media | Marketing Strategy

Photography by Heiko Prigge for Glorious Sport

What began as a blog documenting my solo travels in Australia aged 22, has since evolved into a career spanning wellness PR, global creative agencies, and in-house content strategy for leading brands across the UK and beyond.

From writing about fitness trends and restaurant culture, to managing global social campaigns, my work reflects the things I care about most: storytelling and human connection. I’ve worked with brands such as The INKEY List, Sweaty Betty, and Nike, and crafted editorial narratives for platforms like Glorious Sport. 

Six years later, I’m back in Australia in the pursuit of fitness, good food, and self-development. Whether it’s building communities, leading brand storytelling, or launching creative concepts from scratch, I bring the same energy from my personal life into my freelance work.